Introducing the brand

DALAC – A brand of specialty coffee and agricultural products from the Mơ Nông plateau.

DALAC was founded with the mission of elevating the value of Vietnamese agricultural products, starting with specialty coffee beans grown in the Mơ Nông highlands – a region blessed with a clean climate, fertile basalt soil, and dedicated farmers.

We believe that every agricultural product carries its own story – a story about the land, the people, and the journey of creating natural flavors deeply rooted in Vietnamese identity. DALAC preserves that story through meticulous attention to detail in every step of selection, processing, and roasting, to deliver high-quality products with genuine value.

Mission – Vision – Core Values

Mission

To bring high-quality, transparent, safe, and enriching experiences to consumers both domestically and internationally, including Vietnamese coffee and agricultural products.

Vision

To become a high-standard agricultural brand of Vietnam, contributing to bringing Vietnamese coffee and agricultural products further into the international market.

Core values:

  1. Transparency of origin

The product is controlled from the raw material source to the production process.

  1. Top quality

Strict selection, roasting, and packaging standards are applied.

  1. Respect nature

Prioritize natural (Honey-Natural) processing methods and sustainable practices.

  1. Standing alongside farmers

Developing together with the community in the Mơ Nông plateau farming region.

  1. Creative & Unique

Developing unique product lines: Specialty, Honey, Natural, Signature Blend, and Fragrance line.

Raw material area – Mo Nong Plateau

Mo Nong Highlands – where the flavors begin.

The Mơ Nông plateau, located at an altitude of 700 to 1,200 meters, is an ideal region for growing both Arabica and Robusta coffee.

The cool temperatures year-round, thick morning mist, and mineral-rich soil contribute to the wine’s deep, balanced flavor profile and rich aftertaste.

DALAC works directly with farmers, monitoring crop seasons, ripening quality, and harvesting processes to ensure that every batch of coffee is of the highest quality.

DALAC production process

Meticulous attention to detail at every step – from the coffee bean to the final product.

The production process at DALAC is built on quality control standards at each stage:

Step 1 – Selecting green seeds

Each batch of arabica and robusta coffee is carefully selected, ensuring ripe fruit of uniform size and free from impurities.

Step 2 – Preparation (Honey / Natural / Washed)

  • Honey: Retains the natural sweet mucilage → deep sweetness, thick body.
  • Natural: Whole fruit is dried → rich fruity flavor.
  • Washed: Clean, bright flavor, suitable for specialty dishes.

Step 3 – Roast according to your own profile

Each coffee blend undergoes multiple trials to select the optimal roasting profile, preserving its original character.

Step 4 – Cupping Evaluation

DALAC experts evaluate the aroma, flavor, body, and aftertaste before packaging.

Step 5 – Packaging for export

Multi-layer packaging, one-way valve, zipper bag, moisture-proof – ensuring stable flavor for a long time.

DALAC’s commitment

DALAC’s commitment to customers and partners.

  • The product has a transparent origin.
  • Standardized production process
  • The flavor is consistent and suitable for many brewing methods.
  • Supporting B2B partners, export & OEM/Private Label
  • Constantly innovating to deliver a better customer experience.

Conclusion – Brand Message

DALAC COFFEE – Celebrating the Flavors of Vietnam

Message:

We believe in the true value of Vietnamese agricultural products.

Each DALAC product is a blend of nature, craftsmanship, and responsibility – to spread the flavor of Vietnam and leave its mark on the world coffee map.